Built for the founder who has a product, not a personality.
Most go-to-market advice assumes you are either a marketer by training or willing to become one. Launch was built for the third path: a founder, a service owner, a small team — people with a real product but no time to read 70 marketing books or hire a $15,000/month agency.
We translate the research and the agency playbooks into a concrete 60-day plan, written in plain language, with every tactic backed by a publish-ready asset you can actually ship.
Every tactic in the catalog is research-backed — Stanford, Wharton, MIT, HBS, Kellogg, Berkeley, plus 50+ company signature playbooks. Every plan is vertical-relevant: the same chrome, different content for SaaS, mobile apps, local services, real estate, political, ecommerce.
And every asset is brand-voice locked. No generic AI sludge — we extract your voice once, then every blog post, email, and landing page sounds like you wrote it.
The receipts behind every tactic.
30
Cited research findings — Stanford, MIT, Wharton, HBS, YC
44
Vertical playbooks in the tactic catalog
< 5 min
Average time from intake to a finished 60-day plan
1/100th
The cost of an agency engagement at the same quality bar
Six principles we won’t break.
Plain language, always
Jargon belongs in the engine, not the UI. If a non-marketing-expert cannot act on the tactic, the tactic does not ship.
Ethics floor, hard-coded
No fake reviews, no astroturfing, no bot engagement, no dark patterns. Not configurable, not negotiable.
Research over vibes
Every tactic cites a study or a real company playbook. No invented wisdom. No "trust me, it works."
Honest leading indicators
Downloads come later; signal comes first. "Expected vs Actual" framing — never sycophancy, never false precision.
Agency-killer pricing
$99 unlocks the plan. Per-asset pricing matches production complexity. No subscription, no upsell maze.
Flexibility first
The plan serves the user, not the other way around. Every tactic is opt-in. Pause and resume any time.