Built for the founder who has a product, not a personality.
Most go-to-market advice assumes you are either a marketer by training or willing to become one. Launch was built for the third path: a founder, a service owner, a small team — people with a real product but no time to read 70 marketing books or hire a $15,000/month agency.
We translate the research and the agency playbooks into a concrete 60-day plan, written in plain language, with every tactic backed by a publish-ready asset you can actually ship.
Every tactic in the catalog is research-backed — Stanford, Wharton, MIT, HBS, Kellogg, Berkeley, plus 50+ company signature playbooks. Every plan is vertical-relevant: the same chrome, different content for SaaS, mobile apps, local services, real estate, political, ecommerce.
And every asset is brand-voice locked. No generic AI sludge — we extract your voice once, then every blog post, email, and landing page sounds like you wrote it.
The receipts behind every tactic.
77
Research findings citing Stanford, MIT, Wharton, HBS, YC
50+
Vertical playbooks in the tactic catalog
< 5 min
Average time from intake to a finished 60-day plan
1/100th
The cost of an agency engagement at the same quality bar
Six principles we won’t break.
Plain language, always
Jargon belongs in the engine, not the UI. If a non-marketing-expert cannot act on the tactic, the tactic does not ship.
Ethics floor, hard-coded
No fake reviews, no astroturfing, no bot engagement, no dark patterns. Not configurable, not negotiable.
Research over vibes
Every tactic cites a study or a real company playbook. No invented wisdom. No "trust me, it works."
Honest leading indicators
Downloads come later; signal comes first. "Expected vs Actual" framing — never sycophancy, never false precision.
Agency-killer pricing
$99 unlocks the plan. Per-asset pricing matches production complexity. No subscription, no upsell maze.
Flexibility first
The plan serves the user, not the other way around. Every tactic is opt-in. Pause and resume any time.