Research-backed · No marketing experience needed

Your 60-day launch plan for e-commerce

From zero to first 50 orders — without paid ads. Pre-written Instagram copy, Facebook group seeds, Product Hunt listing, and micro-influencer DM scripts.

Example: A direct-to-consumer candle brand with a scent-subscription model

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Free · No credit card · Takes under 5 minutes

What you get — free

An 11-component diagnostic, then a full 60-day plan if you unlock.

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60-day launch plan

30+ sequenced tactics, week-by-week, matched to your vertical and budget. Phases: awareness → trust → conversion.

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Pre-written copy

Every tactic ships with publish-ready text: listing descriptions, email sequences, social posts — generated for your product, not a template.

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Weekly tracking

Leading-indicator goals per week. Expected vs actual framing so you know if you're on track — before downloads or revenue arrive.

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Free launch score

11-component diagnostic: positioning, competitive intel, legal safety, SEO baseline, and a shareable public score URL.

Sample plan preview

Vertical-specific

Your actual plan will be generated for your specific product. These are examples of the tactics we build for this vertical.

Week 1

Instagram launch post series

Instagram

A 5-post Instagram sequence: founder story, product close-up, behind-the-scenes, social proof teaser, and launch announcement. All captions and hashtag sets included.

Week 2

Facebook group community seeding

Facebook

Identify 3–5 niche Facebook groups in your product category. Post a genuine product story (not an ad) that invites feedback and drives link clicks within group rules.

Week 3

Product Hunt listing

Product Hunt

A complete PH listing: tagline, description, first comment, and hunter outreach sequence. Optimized for the e-commerce category ranking algorithm.

Week 4

Micro-influencer outreach (10–50k followers)

Influencer

A 3-DM sequence for micro-influencers in your niche: genuine intro, product offer, and follow-up. Includes a list of 10 targeting criteria to find the right creators.

30+ more tactics in your full plan

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Common questions

My store is on Shopify / Etsy / WooCommerce. Does it matter?

No. Launch generates platform-agnostic tactics. You specify your platform in the intake and the copy reflects the right URLs, CTAs, and review channels for your setup.

Do I need a big following to make this work?

No following required. The plan starts with channels where zero followers is normal: Product Hunt, niche Facebook groups, micro-influencer collab. You build the audience as part of the plan.

What about email marketing and SMS?

The plan includes a week-by-week email sequence for your new subscriber list: welcome series, abandon cart, post-purchase, and re-engagement. SMS variants are included for platforms that support it.

How is this different from a Shopify app or marketing tool?

Tools automate what you are already doing. Launch tells you what to do first — which channels, in which order, with copy already written — so you are not starting from scratch with a blank automation tool.

Ready to build your launch plan?

Get your free 11-component score in under 5 minutes. No marketing experience needed.

Get my free launch score →

Free · No credit card · Takes under 5 minutes

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