Research-backed · No marketing experience needed

Your 60-day marketing plan for real estate agents

Build your local presence — without buying leads. Get a plan with pre-written Google Business posts, neighborhood Facebook content, and email farming templates.

Example: A buyer's agent specializing in first-time homeowners in Austin, TX

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Free · No credit card · Takes under 5 minutes

What you get — free

An 11-component diagnostic, then a full 60-day plan if you unlock.

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60-day launch plan

30+ sequenced tactics, week-by-week, matched to your vertical and budget. Phases: awareness → trust → conversion.

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Pre-written copy

Every tactic ships with publish-ready text: listing descriptions, email sequences, social posts — generated for your product, not a template.

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Weekly tracking

Leading-indicator goals per week. Expected vs actual framing so you know if you're on track — before downloads or revenue arrive.

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Free launch score

11-component diagnostic: positioning, competitive intel, legal safety, SEO baseline, and a shareable public score URL.

Sample plan preview

Vertical-specific

Your actual plan will be generated for your specific product. These are examples of the tactics we build for this vertical.

Week 1

Google Business Profile optimization

Google Business

Rewrite your GBP description, add service area keywords, and schedule 4 weeks of posts. Includes photo caption templates and a review-request sequence for past clients.

Week 2

Zillow profile & review campaign

Zillow

Update your Zillow bio with search-optimized copy. Draft 5 review-request messages for recent buyers and sellers — calibrated to Zillow's tone guidelines.

Week 3

Neighborhood Facebook group posts

Facebook

A 3-post sequence for local Facebook groups: market update, first-time buyer myth-busting, and a "just sold" story. Written to comply with group rules, not flagged as ads.

Week 4

Sphere of influence email newsletter

A monthly market update email to your SOI list: 1 local stat, 1 tip, 1 listing highlight, 1 soft CTA. Written to feel like a personal note, not a blast.

30+ more tactics in your full plan

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Common questions

I am a new agent with no past clients. Can this still help me?

Yes. The plan for new agents prioritizes community visibility (Facebook groups, Nextdoor) and SOI outreach over reviews and referrals. You build credibility before you have a track record.

Will this conflict with my brokerage's marketing rules?

Launch checks generated content against common brokerage and NAR compliance guidelines. You still need to run it by your broker, but the output is designed to be compliant by default.

Does this work for property managers, not just sales agents?

Yes. Describe your specific role in the intake and Launch tailors the tactics — Google Business for property management searches, tenant outreach channels, and landlord email sequences instead of buyer-focused copy.

How is this different from Zillow Premier Agent or Realtor.com ads?

Those are paid lead generation. Launch is earned and owned channel marketing — your Google presence, your email list, your local community reputation. Zero ad spend required.

Ready to build your launch plan?

Get your free 11-component score in under 5 minutes. No marketing experience needed.

Get my free launch score →

Free · No credit card · Takes under 5 minutes

More launch resources

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