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Research-backed · No marketing experience needed

Your 60-day launch plan for SaaS

From Show HN to your first 100 paying customers. Get a sequenced plan with pre-written cold emails, HN posts, and LinkedIn content — tailored to your product.

Example: A B2B invoice automation tool for freelance designers

Get my free launch score →

Free · No credit card · Takes under 5 minutes

What you get — free

An 11-component diagnostic, then a full 60-day plan if you unlock.

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60-day launch plan

30+ sequenced tactics, week-by-week, matched to your vertical and budget. Phases: awareness → trust → conversion.

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Pre-written copy

Every tactic ships with publish-ready text: listing descriptions, email sequences, social posts — generated for your product, not a template.

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Weekly tracking

Leading-indicator goals per week. Expected vs actual framing so you know if you're on track — before downloads or revenue arrive.

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Free launch score

11-component diagnostic: positioning, competitive intel, legal safety, SEO baseline, and a shareable public score URL.

Sample plan preview

Vertical-specific

Your actual plan will be generated for your specific product. These are examples of the tactics we build for this vertical.

Week 1

Hacker News Show HN post

Hacker News

A "Show HN: [your product]" post written to the HN community's standards: technical credibility, honest framing, specific problem statement. We draft it for your SaaS.

Week 2

Cold email sequence (5 touches)

Email

A 5-email outbound sequence targeting your ICP. Subject lines A/B tested against open rate benchmarks. Personalization variables included for manual or automated sends.

Week 3

LinkedIn content series

LinkedIn

A 4-post series that builds credibility in your niche: problem framing → founder story → case study tease → CTA. Written in your voice, not generic SaaS-speak.

Week 4

Dev community outreach

Communities

Identify the top 2–3 Slack/Discord/forum communities where your ICP spends time. Craft a genuine intro post (not a pitch) that generates curiosity and beta signups.

30+ more tactics in your full plan

Get my free score first

Common questions

Is this only for early-stage SaaS?
No. Launch works for pre-launch (building your waitlist), public beta (first 100 users), and post-launch (growth from a small base). The plan adapts to your current stage.
Do I need a marketing budget?
The default plan assumes $0 budget — organic, earned, and community channels only. If you have a budget, Launch adds paid amplification tactics layered on top.
What if I am building in a niche I do not see here?
Describe your SaaS in plain language on the intake screen. Launch detects your specific niche — B2B, B2C, developer tools, horizontal, vertical — and adjusts tactics, channels, and copy accordingly.
How is this different from a content marketing agency?
An agency charges $15–50k and delivers in 6–8 weeks. Launch delivers in under 5 minutes at 1/100th the cost, with every output tailored to your product — not recycled from a previous client.

Ready to build your launch plan?

Get your free 11-component score in under 5 minutes. No marketing experience needed.

Get my free launch score →

Free · No credit card · Takes under 5 minutes

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