This is your readiness score — a diagnostic of where you're strong and where to focus. Next, turn it into a day-by-day launch plan.
SaaS
Your Launch Score
A platform where non-marketing-expert entrepreneurs can share launch details, get scored, then buy a tailored 3-week free or 9-week ($99) marketing plan, plus optional ready-to-build assets.
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Needs Work
Some important pieces are missing. The full plan will help.
Where to focus first
These areas are holding your score back. Click any to see what to do about it.
Tracking:New customers··
Your launch tactics
26 research-backed tactics, sequenced by phase. Pin any to prioritize them in your full plan.
Before Launch · 10 tactics
Launch a 'Score My Launch' Free Teaser Tool
⭐ GoldenMVL
Publish a stripped-down public version of your scoring quiz so entrepreneurs can self-diagnose their launch readiness before your full platform is live, capturing emails at the paywall.
Write a candid Reddit post explaining why you built this after watching entrepreneur friends waste money on agencies, and drop the free teaser tool link — no promotional language, just the story.
Design a shareable image card that shows an entrepreneur's launch score breakdown so every user who completes the quiz can post their card on LinkedIn or Twitter, driving organic discovery.
Seed 10 Indie Hacker Beta Testers for Testimonials
Recruit 10 Indie Hackers or Product Hunt regulars to test the platform for free in exchange for an honest written testimonial you can display at launch.
Publish 'Agency vs. DIY Launch Plan' Comparison Post
Write a data-backed blog post comparing the cost and time of hiring a marketing agency versus using your platform, targeting the exact search queries your persona types when they're frustrated with agency prices.
Target 'Launch Plan' and 'Marketing Plan' Keywords Now
Set up your core landing page H1s, meta titles, and a blog stub targeting low-competition keywords like 'free marketing plan for startups' and 'launch plan template for entrepreneurs' before you go live.
Define and Name Your 'Builder Entrepreneur' ICP Publicly
Write a short public doc or landing section that names, describes, and validates the Builder Entrepreneur persona so visitors immediately self-identify — this also sharpens your ad and content targeting later.
Build a pricing page that makes the $99 plan feel like an obvious upgrade by showing a side-by-side breakdown of what entrepreneurs typically spend on agencies ($2,000–$10,000) versus your $99 plan.
Reach out to 3 newsletters in the indie maker or bootstrapper space (under 10k subscribers for affordability) and offer free platform access in exchange for a genuine mention at launch.
Open a waitlist on your landing page that promises early-access users a permanent discount or bonus asset pack, giving you a warm audience to convert on day one.
Launch on Product Hunt and include a live demo of the scoring flow in your gallery so makers can immediately understand the product without reading a word of copy.
Post 'I Built the Anti-Agency Tool' on Hacker News
Submit a Show HN post framing your tool as the direct alternative to expensive marketing agencies, linking to your live scoring demo and inviting honest feedback.
Run a 72-Hour 'Score Your Launch' Twitter Thread Campaign
Post a Twitter/X thread walking through a real entrepreneur's before-and-after launch score, tagging them and inviting others to share their own score cards for visibility.
Send a plain-text founder email to every waitlist subscriber referencing their specific pain (no agency budget, no marketing time) and linking them directly to the free plan signup.
For launch week only, offer the $99 paid plan at $49 to your waitlist and beta testers — not advertised publicly — as a thank-you that also accelerates your first paid conversion data.
Submit to 5 SaaS and Startup Directories Simultaneously
Submit your product to Betalist, SaaS Hub, Startup Stash, There's An AI For That, and Killer Startups on launch day to capture passive discovery traffic from directory browsers.
Add a one-click referral feature inside the platform that lets users share their score card and plan with fellow entrepreneurs, giving both parties a bonus asset pack for each successful signup.
Every week, publicly score a well-known or community-submitted product launch using your platform's framework, creating a recurring SEO magnet that also demonstrates product value.
Launch a LinkedIn ad targeting job titles like 'Founder,' 'Co-Founder,' and 'Indie Developer' at small companies with a creative that shows the agency cost vs. $99 comparison.
Create a 'Free Plan vs. Agency' Comparison Landing Page
Build a dedicated SEO landing page targeting the query 'alternative to marketing agency for startups' that captures high-intent traffic from entrepreneurs already frustrated with agency costs.
Trigger a contextual upgrade prompt the moment a user sees their score, showing exactly which score components the paid 9-week plan will fix — turning curiosity into conversion at peak motivation.
Pitch a guest post to Indie Hackers, The Bootstrap Founder, or similar blogs titled 'Why I Stopped Googling Marketing Advice and Built This Instead,' with a soft link to your free plan.
Automate a 3-Email Onboarding Sequence for Free Users
Send three timed emails to free-plan users that each highlight one underperforming score component and show a concrete example of what the paid plan's tactic would do for that gap.
Integrate a 'Powered By' Attribution on Shared Artifacts
Add a subtle branded footer to every shared score card and plan export so every artifact shared on social media passively markets the platform to the viewer's network.
Launch a Monthly 'Best Scored Launch' Community Award
Each month, feature the highest-scored launch on your homepage and social channels with a badge the winner can share, creating recurring earned media and a reason for entrepreneurs to return.
Install a pixel on your scoring flow and retarget anyone who started but didn't complete a score with a single creative showing 'You're 3 questions away from your free marketing plan.'
Add any of these and we’ll measure the components we couldn’t guess from your description.
We never share or sell what you add here.
Sample pitch card we generated for you
Your Launch Plan in Minutes, Not Months
Paste your launch details, get an instant readiness score, and walk away with a week-by-week marketing plan built around your specific product — free for 3 weeks, $99 for the full 9-week roadmap. No marketing degree required, no agency fees. Just a clear path from 'ready to ship' to 'people are buying.'