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  1. 1Score
  2. 2Plan
  3. 3Launch

This is your readiness score — a diagnostic of where you're strong and where to focus. Next, turn it into a day-by-day launch plan.

SaaS

Your Launch Score

A platform where non-marketing-expert entrepreneurs can share launch details, get scored, then buy a tailored 3-week free or 9-week ($99) marketing plan, plus optional ready-to-build assets.

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Needs Work

Some important pieces are missing. The full plan will help.

Where to focus first

These areas are holding your score back. Click any to see what to do about it.

Tracking:New customers··

Your launch tactics

26 research-backed tactics, sequenced by phase. Pin any to prioritize them in your full plan.

Before Launch · 10 tactics

Launch a 'Score My Launch' Free Teaser Tool

⭐ GoldenMVL

Publish a stripped-down public version of your scoring quiz so entrepreneurs can self-diagnose their launch readiness before your full platform is live, capturing emails at the paywall.

~3d · 📡 Low

+40–120 new customers

NEW CUSTOMERS

Get the plan →

Post Founder Story in r/Entrepreneur and r/SaaS

Write a candid Reddit post explaining why you built this after watching entrepreneur friends waste money on agencies, and drop the free teaser tool link — no promotional language, just the story.

~3h · 📡 Free

+20–80 new customers

NEW CUSTOMERS

Get the plan →

Build a 'Shared Score Card' Viral Artifact

Design a shareable image card that shows an entrepreneur's launch score breakdown so every user who completes the quiz can post their card on LinkedIn or Twitter, driving organic discovery.

~2d · 📡 Low

+30–100 new customers

NEW CUSTOMERS

Get the plan →

Seed 10 Indie Hacker Beta Testers for Testimonials

Recruit 10 Indie Hackers or Product Hunt regulars to test the platform for free in exchange for an honest written testimonial you can display at launch.

~4d · 📡 Free

+15–50 new customers

NEW CUSTOMERS

Get the plan →

Publish 'Agency vs. DIY Launch Plan' Comparison Post

Write a data-backed blog post comparing the cost and time of hiring a marketing agency versus using your platform, targeting the exact search queries your persona types when they're frustrated with agency prices.

~1d · 📡 Free

+10–40 new customers

NEW CUSTOMERS

Get the plan →

Target 'Launch Plan' and 'Marketing Plan' Keywords Now

Set up your core landing page H1s, meta titles, and a blog stub targeting low-competition keywords like 'free marketing plan for startups' and 'launch plan template for entrepreneurs' before you go live.

~6h · 📡 Free

+10–35 new customers

NEW CUSTOMERS

Get the plan →

Define and Name Your 'Builder Entrepreneur' ICP Publicly

Write a short public doc or landing section that names, describes, and validates the Builder Entrepreneur persona so visitors immediately self-identify — this also sharpens your ad and content targeting later.

~4h · 📡 Free

+5–20 new customers

NEW CUSTOMERS

Get the plan →

Create a Freemium Pricing Anchoring Page

Build a pricing page that makes the $99 plan feel like an obvious upgrade by showing a side-by-side breakdown of what entrepreneurs typically spend on agencies ($2,000–$10,000) versus your $99 plan.

~4h · 📡 Free

+10–30 new customers

NEW CUSTOMERS

Get the plan →

Partner with 3 Indie Maker Newsletter Authors

Reach out to 3 newsletters in the indie maker or bootstrapper space (under 10k subscribers for affordability) and offer free platform access in exchange for a genuine mention at launch.

~2d · 📡 Free

+20–70 new customers

NEW CUSTOMERS

Get the plan →

Soft-Launch Waitlist With Early-Access Incentive

Open a waitlist on your landing page that promises early-access users a permanent discount or bonus asset pack, giving you a warm audience to convert on day one.

~1d · 📡 Free

+25–90 new customers

NEW CUSTOMERS

Get the plan →

Launch Week · 6 tactics

Ship a Product Hunt Launch With Score Sample

⭐ GoldenMVL

Launch on Product Hunt and include a live demo of the scoring flow in your gallery so makers can immediately understand the product without reading a word of copy.

~1d · 📡 Free

+50–200 new customers

NEW CUSTOMERS

Get the plan →

Post 'I Built the Anti-Agency Tool' on Hacker News

Submit a Show HN post framing your tool as the direct alternative to expensive marketing agencies, linking to your live scoring demo and inviting honest feedback.

~2h · 📡 Free

+30–120 new customers

NEW CUSTOMERS

Get the plan →

Run a 72-Hour 'Score Your Launch' Twitter Thread Campaign

Post a Twitter/X thread walking through a real entrepreneur's before-and-after launch score, tagging them and inviting others to share their own score cards for visibility.

~4h · 📡 Free

+20–80 new customers

NEW CUSTOMERS

Get the plan →

Activate Waitlist With Personalized Launch Email

Send a plain-text founder email to every waitlist subscriber referencing their specific pain (no agency budget, no marketing time) and linking them directly to the free plan signup.

~3h · 📡 Free

+30–100 new customers

NEW CUSTOMERS

Get the plan →

Offer a $49 Launch-Week Upgrade to Warm Leads

For launch week only, offer the $99 paid plan at $49 to your waitlist and beta testers — not advertised publicly — as a thank-you that also accelerates your first paid conversion data.

~2h · 📡 Free

+15–50 new customers

NEW CUSTOMERS

Get the plan →

Submit to 5 SaaS and Startup Directories Simultaneously

Submit your product to Betalist, SaaS Hub, Startup Stash, There's An AI For That, and Killer Startups on launch day to capture passive discovery traffic from directory browsers.

~4h · 📡 Free

+10–40 new customers

NEW CUSTOMERS

Get the plan →

Building Momentum · 10 tactics

Build a 'Refer a Builder' In-App Referral Loop

⭐ GoldenMVL

Add a one-click referral feature inside the platform that lets users share their score card and plan with fellow entrepreneurs, giving both parties a bonus asset pack for each successful signup.

~3d · 📡 Low

+40–150 new customers

NEW CUSTOMERS

Get the plan →

Publish Weekly 'Launch Teardown' SEO Blog Series

Every week, publicly score a well-known or community-submitted product launch using your platform's framework, creating a recurring SEO magnet that also demonstrates product value.

~4h/week · 📡 Free

+15–60 new customers

NEW CUSTOMERS

Get the plan →

Run a Targeted LinkedIn Ad to Builder Founders

Launch a LinkedIn ad targeting job titles like 'Founder,' 'Co-Founder,' and 'Indie Developer' at small companies with a creative that shows the agency cost vs. $99 comparison.

~1d · 📡 Medium

+20–80 new customers

NEW CUSTOMERS

Get the plan →

Create a 'Free Plan vs. Agency' Comparison Landing Page

Build a dedicated SEO landing page targeting the query 'alternative to marketing agency for startups' that captures high-intent traffic from entrepreneurs already frustrated with agency costs.

~1d · 📡 Free

+10–50 new customers

NEW CUSTOMERS

Get the plan →

Add In-App Upgrade Nudge at Score Reveal Moment

Trigger a contextual upgrade prompt the moment a user sees their score, showing exactly which score components the paid 9-week plan will fix — turning curiosity into conversion at peak motivation.

~1d · 📡 Free

+20–70 new customers

NEW CUSTOMERS

Get the plan →

Guest Post on Bootstrapper and Indie Maker Blogs

Pitch a guest post to Indie Hackers, The Bootstrap Founder, or similar blogs titled 'Why I Stopped Googling Marketing Advice and Built This Instead,' with a soft link to your free plan.

~2d · 📡 Free

+15–55 new customers

NEW CUSTOMERS

Get the plan →

Automate a 3-Email Onboarding Sequence for Free Users

Send three timed emails to free-plan users that each highlight one underperforming score component and show a concrete example of what the paid plan's tactic would do for that gap.

~1d · 📡 Free

+25–90 new customers

NEW CUSTOMERS

Get the plan →

Integrate a 'Powered By' Attribution on Shared Artifacts

Add a subtle branded footer to every shared score card and plan export so every artifact shared on social media passively markets the platform to the viewer's network.

~4h · 📡 Free

+10–45 new customers

NEW CUSTOMERS

Get the plan →

Launch a Monthly 'Best Scored Launch' Community Award

Each month, feature the highest-scored launch on your homepage and social channels with a badge the winner can share, creating recurring earned media and a reason for entrepreneurs to return.

~4h/month · 📡 Free

+10–40 new customers

NEW CUSTOMERS

Get the plan →

Run a Retargeting Ad to Score-Page Drop-offs

Install a pixel on your scoring flow and retarget anyone who started but didn't complete a score with a single creative showing 'You're 3 questions away from your free marketing plan.'

~6h · 📡 Low

+15–60 new customers

NEW CUSTOMERS

Get the plan →

Sharpen your score in 30 seconds

Add any of these and we’ll measure the components we couldn’t guess from your description.

We never share or sell what you add here.

Sample pitch card we generated for you

Your Launch Plan in Minutes, Not Months

Paste your launch details, get an instant readiness score, and walk away with a week-by-week marketing plan built around your specific product — free for 3 weeks, $99 for the full 9-week roadmap. No marketing degree required, no agency fees. Just a clear path from 'ready to ship' to 'people are buying.'

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Free to start · No credit card

Your first 3 weeks.
One ready-to-publish asset.
Free.

See exactly what you’ll do — 10+ tactics for weeks 1–3, plus one fully-generated piece of copy you can publish today.

Upgrade to the full 60-day plan anytime for $99.