This is your readiness score — a diagnostic of where you're strong and where to focus. Next, turn it into a day-by-day launch plan.
Cobalt is a spam call and text blocking app for Android then I'm getting ready to Launch. It includes unique features and privacy not found in competitors like Robo killer or hiya. At the same time it's less expensive adults tired of spam that want more control its a google playstore app launching in us and canada first both of those
Needs Work
Some important pieces are missing. The full plan will help.
These areas are holding your score back. Click any to see what to do about it.
26 research-backed tactics, sequenced by phase. Pin any to prioritize them in your full plan.
Optimize your Google Play title, short description, and long description with high-volume keywords like 'spam call blocker' and 'robocall blocker' so Cobalt surfaces organically from day one.
⚡ ~4h · 📡 Free
+$150–$600 MRR
MRR $/MONTH
Write a single crisp positioning line that contrasts Cobalt directly against RoboKiller and Hiya on price and privacy so every marketing asset stays consistent and conversion-ready.
⚡ ~2h · 📡 Free
+$100–$400 MRR
MRR $/MONTH
Create a simple landing page that communicates Cobalt's privacy-first angle and cheaper price, collecting emails from interested adults so you have a warm list ready for launch day.
⚡ ~6h · 📡 Low
+$200–$800 MRR
MRR $/MONTH
Mine 1-star reviews of RoboKiller and Hiya on the Play Store to extract the exact language real users use about price, privacy, and missed calls so your copy speaks their language.
⚡ ~3h · 📡 Free
+$100–$350 MRR
MRR $/MONTH
Design a simple referral program—such as a free month for each friend who subscribes—before launch so the growth loop is baked in and ready to activate on day one.
⚡ ~5h · 📡 Low
+$150–$700 MRR
MRR $/MONTH
Invite 20 real adults from Reddit spam-complaints threads and Facebook senior groups to test Cobalt free in exchange for an honest Play Store review, seeding social proof before your public launch.
⚡ ~8h · 📡 Free
+$200–$900 MRR
MRR $/MONTH
Have a lawyer or legal template service review your data-handling disclosures and TCPA/CASL compliance before launch so a compliance issue never derails early MRR growth.
⚡ ~1d · 📡 Low
+$0 risk-avoided → protects full MRR
MRR $/MONTH
Test a monthly vs. annual pricing page with 5 target users to confirm the price gap versus RoboKiller ($4.99 vs. $9.99) is salient enough to trigger immediate subscription decisions.
⚡ ~3h · 📡 Free
+$100–$500 MRR
MRR $/MONTH
Post a genuine 'I built a cheaper, more private spam blocker' AMA-style thread weeks before launch to build organic awareness with privacy-conscious Android users who distrust big-name apps.
⚡ ~2h · 📡 Free
+$150–$600 MRR
MRR $/MONTH
Design Play Store screenshots that visually call out 'No Data Selling' and show a price comparison table so a scrolling user understands Cobalt's advantage in under three seconds.
⚡ ~4h · 📡 Low
+$200–$700 MRR
MRR $/MONTH
Email your captured pre-launch list on day one with a 48-hour founding-member discount to convert warm interest into paying subscribers immediately and spike early MRR.
⚡ ~2h · 📡 Free
+$300–$1,200 MRR
MRR $/MONTH
Share your Play Store link in large US and Canada Android user Facebook groups and senior-focused tech groups where spam-call frustration is a recurring complaint topic.
⚡ ~3h · 📡 Free
+$150–$600 MRR
MRR $/MONTH
Submit Cobalt to Product Hunt on launch day emphasizing the privacy-first, no-data-selling story to attract tech-savvy early adopters who will subscribe and leave public reviews.
⚡ ~4h · 📡 Free
+$200–$900 MRR
MRR $/MONTH
Turn on your referral mechanic the moment the app goes live and include the referral link in your launch email, in-app onboarding, and social posts so sharing starts from hour one.
⚡ ~2h · 📡 Free
+$100–$500 MRR
MRR $/MONTH
Spend $50–$100 on a Reddit ad specifically targeting r/privacy and r/Android subscribers to capture high-intent privacy-conscious users during your launch momentum window.
⚡ ~2h · 📡 Low
+$100–$400 MRR
MRR $/MONTH
Reach out to 10–15 YouTube or TikTok creators with 5K–50K followers in the Android tips or senior tech niche offering a free lifetime account in exchange for an honest video review this week.
⚡ ~4h · 📡 Free
+$200–$800 MRR
MRR $/MONTH
Write a thorough, SEO-optimized comparison post that ranks for branded competitor keywords and shows Cobalt's price and privacy advantages to capture high-intent search traffic monthly.
⚡ ~6h · 📡 Free
+$200–$1,000 MRR
MRR $/MONTH
Launch a Google Universal App Campaign using RoboKiller and Hiya as audience signals so Cobalt's cheaper price is shown to users actively researching spam blockers.
⚡ ~1d · 📡 Medium
+$400–$2,000 MRR
MRR $/MONTH
Send a single push notification at day 7 and day 30 reminding active users they can earn a free month by referring a friend, converting satisfied users into a low-cost acquisition channel.
⚡ ~2h · 📡 Free
+$150–$700 MRR
MRR $/MONTH
Run Facebook ads specifically in 55+ interest segments and senior community groups in the US and Canada where robocall frustration is extremely high and willingness to pay is strong.
⚡ ~3h · 📡 Medium
+$300–$1,500 MRR
MRR $/MONTH
Submit a formal editorial consideration request to the Google Play team highlighting Cobalt's unique privacy architecture, which can deliver thousands of installs and a lasting MRR bump if approved.
⚡ ~2h · 📡 Free
+$500–$3,000 MRR
MRR $/MONTH
Post a weekly social update on TikTok and Instagram Reels showing real spam call trends and how Cobalt blocked them, giving followers a recurring reason to share the app organically.
⚡ ~3h/week · 📡 Free
+$100–$500 MRR
MRR $/MONTH
Surface an annual plan offer with a clear 'save 40%' message at the end of the onboarding flow to increase average revenue per subscriber and lift total MRR from day one of billing.
⚡ ~3h · 📡 Free
+$200–$800 MRR
MRR $/MONTH
Reach out to US and Canadian consumer-rights and privacy-focused email newsletters to negotiate a sponsored mention or affiliate deal, tapping an audience that already cares about the problem Cobalt solves.
⚡ ~4h · 📡 Low
+$200–$1,000 MRR
MRR $/MONTH
Release a plain-English monthly data transparency report showing exactly what Cobalt collects and doesn't sell, using it as linkable PR content that differentiates you from competitors under regulatory scrutiny.
⚡ ~4h · 📡 Free
+$100–$500 MRR
MRR $/MONTH
Test a 7-day versus 14-day free trial in Google Play Billing to find the trial length that produces the highest free-to-paid conversion rate and therefore the fastest MRR compounding.
⚡ ~2h setup + 4w test · 📡 Free
+$200–$1,200 MRR
MRR $/MONTH
Add any of these and we’ll measure the components we couldn’t guess from your description.
We never share or sell what you add here.
Sample pitch card we generated for you
Cobalt blocks spam calls and texts on Android with privacy controls you won't find in RoboKiller or Hiya — and at a price that doesn't add insult to injury. Built for people who are done handing their data to the apps that are supposed to protect them. Download free on Google Play, available now in the US and Canada.
Share your score
/score/j5183q24
Have an account? Get your referral link and give friends 20% off.
Free to start · No credit card
See exactly what you’ll do — 10+ tactics for weeks 1–3, plus one fully-generated piece of copy you can publish today.
Upgrade to the full 60-day plan anytime for $99.